What You Get:
FOUNDATIONS OF SUCCESSFUL B2B LEAD GEN
- Lesson 1: Mindset Is Everything
Discover why it’s all about focusing on helping the customer, not selling them.
- Lesson 2: Intro To Outbound Prospecting
Learn the difference between push vs pull marketing and the right way to do each.
- Lesson 3: 3-Step Process For Landing Meetings
Master turning complete strangers into new conversations and booked calls.
- Lesson 4: Dialing In Your Niche & Avatar
Walkthrough dialing in your avatar and what to do if you have multiple different ones.
- Lesson 5: Dialing In Your Messaging
Understand your audience’s “flavor of pain” and craft short, powerful messaging.
- Lesson 6: Optimizing Your Digital Presence
Learn the 8 key areas for optimizing your online presence and perception.
- Lesson 7: Workflows & Daily Rituals
Create a simple, repeatable, daily outreach ritual so your pipeline is always full.
- Lesson 8: Tracking Opportunities In Your CRM
Track the interest levels of your prospects without it being time consuming.
- Lesson 9: Tracking Your KPI’s
Use the KPI template to stay organized and track your lead gen systems effectiveness.
BUILDING YOUR LIST
- Lesson 1: Your List Building Mindset
Understanding why precision over quantity is the key to fast results.
- Lesson 2: Defining Your Targeting Criteria
Become crystal clear on exactly who you’re targeted so they’re easy to reach.
- Lesson 3: Building Lists Within LinkedIn
Leverage the best practices within LinkedIn and Sales Navigator.
- Lesson 4: Building Lists With Email Databases
Learn what databases are best for your niche and how to find decision makers emails.
ENGAGING YOUR LIST
- Lesson 1: Proven Messaging Principles
Create high-converting messaging with AJ’s tested cold outreach checklist.
- Lesson 2: Stages Of Awareness
How to know exactly what to say based upon your prospects state of awareness.
- Lesson 3: Copywriting Frameworks, Templates, & Training
Use these proven plug-and-play templates to start driving high-quality leads today.
- Lesson 4: Writing Sequences
Learn how to follow up with anyone without being annoying.
- Lesson 5: Personalizing Your Outreach
Discover how to make all of your outreach look and feel personalized.
- Lesson 6: Real Cold Email Breakdowns: Good & Bad
Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.
- Lesson 7: Proof You Can Do This
How to overcome “imposter syndrome” when getting started with your outreach.
CONVERTING YOUR LIST
- Lesson 1: Converting Leads Daily
The first thing you should do before you start prospecting every day.
- Lesson 2: From Interested To Booked Call
How to effortlessly move someone from just being interested to booking a call.
- Lesson 3: Handling Objections & Concerns
Use AJ’s proven templates for overcoming the most common objections.
FINE-TUNING YOUR FUNNEL
- Lesson 1: Relevant Regulations & Compliance
Learn everything you need to avoid so you can prospect safely.
- Lesson 2: Optimizing The 3 Keys To Success
The three things to focus on above else to generate consistent high-quality leads.
- Lesson 3: Benchmark KPI’s
Discover the exact benchmarks so you know if what you’re doing is working or not.
SCALING & AUTOMATION
- Lesson 1: The Pro’s & Con’s of Automation
What you need to know about automation before ever using it.
- Lesson 2: LinkedIn Automation Tools
Best practices for leveraging LinkedIn automation tools to maximize conversions.
- Lesson 3: Email Automation Tools
The technical set-up for email automation and email deliverability
- Lesson 4: Fine Tune The Right Things
Wrapping up everything you’ve learned into a repeatable and effective lead gen system.
Aj Cassata (Foundr) – Find Your Dream Clients
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