What You Get:
How This Mentorship Will Help You Succeed:
That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 16 weeks.
To give you even more attention and guidance, we expanded our team of traffic pros. (All coaches have experience managing $1,000+ in daily ad spend!)
25 sessions and over 40 hours of content, updated to reflect iOS 15 and other changes to the traffic landscape in 2022.
WEEKLY ACTION ITEMS
To hold you accountable and help you reach your goals.
50 HOW-TO VIDEOS
Detailed implementation tutorials to help you set up, launch and manage your campaigns.
More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
Each week, get answers to your questions and expert feedback on your work to accelerate your progress.
3 BONUS Q&A SESSIONS
After we make it through the modules, we’ll make sure you’ve got everything you need with 3 extra Q&A sessions to address any final challenges or questions.
Setting The Strategy
Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.
Crafting The Offer
The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.
Defining The Who & Why
Eye-catching ads start with knowing who you’re targeting and why they should care. This module will teach you how to define your customer persona and find them online.
Ideating Campaign Assets
In order to go fishing on any good paid traffic platform, you’ll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.
Creating Campaign Assets
The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you’ve built in the last 3 sessions into high-converting ads.
Building & Launching The Campaign
Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.
Analyzing The Results
After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 15.
Optimize The Campaign
80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!
Scaling The Campaign
Once we’ve optimized a campaign, it’s time to bump up the spend (and return)! In this session, Molly will introduce the why and how of the key two kinds scale: Horizontal & Vertical.
Retargeting is one of most powerful levers for digital ads on any platform. This session will help you master this highly-profitable ad type and convert potential buyers into happy customers!
Scaling To Google & YouTube
Scaling off of Facebook is one of the best ways to get more from winning campaigns and ensure yourself against platform changes. This module will help you dive into Google & YouTube.
How To Succeed As A Media Buyer
Congratulations, you’ve mastered the 9-step traffic engine! Now that you know the core principles, expand your skills and performance by exploring additional marketing topics & tools.
Learn TikTok Ads! This brand new session will be taught live by Maxwell Finn, a TikTok ad agency owner whose clients spend upwards of $50k/day on the platform.
Ezra Firestone – Train My Traffic Person 2022
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