The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends 155 minutes a day surfing the web or scrolling through other social sites. So while Facebook is our primary advertising channel and the one we recommend media buyers start with, as your business grows you want to scale across all of the places your customers spend their time. To do this, you need to develop an omni-channel traffic strategy. Google has 2x the reach of Facebook & Instagram combined, reaching 97% of the entire Internet. So no matter who your ideal customers are or where they spend their time, you can find more of them on Google than anywhere else. Once you learn how to become a full-stack marketer, you can grow any brand using an omni-channel approach that leverages all 4 major ad platforms for maximum visibility and scale. Easily scale your Facebook ads onto YouTube Optimize your existing ad creative for YouTube Copy Brett’s 3 best video ad templates Set up your YouTube ads account for success Build out your TrueView Campaign from start to finish Track the right metrics for troubleshooting & optimization

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