[FREE DOWNLOAD] Jess Chan – DTC Flow Foundations

Are you a DTC brand entrepreneur, founder, CEO, or marketer looking for proven methods to scale your business and boost revenue? Look no further! DTC Flow Foundations is your comprehensive guide to mastering the essential email flows that will generate 10-20% of your revenue on autopilot. Our team at Longplay has spent 4 years helping top DTC brands like Dr. Squatch, oVertone, Groove Life and Lights Lacquer scale their email marketing channels, generating a whopping $300M+ in email revenue. Now, we’re sharing our secret sauce with you through DTC Flow Foundations. What You’ll Learn: Inside this guide, you’ll discover the systems, methods, tactics, best practices, and strategies for building each of these foundational flows that every DTC e-commerce brand needs:
  1. Welcome Flow: Convert more email leads into customers & how to make your first touchpoint with subscribers more effective by learning:
    • The 9 ways a Welcome Flow can convert leads into customers
    • The types of content to include in your email flow depending on your industry & products you sell
    • Your audience’s mindset when they enter a welcome flow and explore ways to convert customers
    • How to set up an effective Welcome Flow with the right delays, triggers & filters for a great first customer experience
  2. Browse Abandonment Flow: Discover how to re-engage shoppers who’ve shown interest in your products but haven’t added them to their cart by learning:
    • The key elements that every browse abandonment email needs to convert shoppers
    • The difference between browse, cart & checkout abandonment, and learn strategies for re-engaging shoppers who have left your site without adding items to their cart.
    • The type of content that works well in browse abandonment emails, how to create compelling messages, and tips for personalization and segmentation
    • How to set up delays, triggers, and filters for an effective browse abandonment flow
  3. Add To Cart Flow: Uncover the art of getting customers to complete their purchase by addressing objections, offering incentives, and showcasing social proof by learning:
    • The importance of add to cart flow in capturing potential customers before they abandon their carts
    • The customer mindset of cart abandoners & strategies to encourage customers to complete their purchase
    • The essential components of effective Add To Cart emails & elements to A/B test
    • How to set up delays, triggers, and filters for an effective add to cart flow
  4. Abandoned Cart Flow: Find out how to win back customers who’ve left items in their cart, and turn them into sales by learning:
    • Common reasons customers abandon their cart & tactics for winning them back
    • How to create effective Abandoned Cart emails for your industry & brand
    • The most important elements of creating Abandoned Cart emails
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