[FREE DOWNLOAD] Shannon Lohr – Factory 45

Posted on 3 September 20243 September 2024 by WSOXXX669977PKL

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Factory45 is a self-paced program that takes sustainable fashion entrepreneurs from idea to launch. Through action-based modules, vetted supply chain databases, templates and virtual training, Factory45 entrepreneurs are equipped to build a sustainable fashion business from idea to launch. Module 1: Sourcing Effectively research and source the fabric and materials you need to create your apparel product, accessory line or collection.

Connections to a database of hundreds of suppliers who sell sustainable fabrics and low minimums.
Strategies to get a response from these suppliers, including exact scripts outlining what to say (and what not to say), so that you can build relationships and start confidently sourcing the materials you need.
An in-depth understanding of sewn manufacturing, how it works, what you need to know to avoid mistakes and how to efficiently source materials for production.
An overview of sustainability so you’ll have a clear understanding of what makes a fabric “eco-friendly” and whether it’s the right fit for your product.
A materials inventory template so you’ll know the exact fabric and materials you’ll need to go into production.
Training on how to create your sketches and a professional spec sheet — even if you can’t draw!

Module 2: Brand Identity Identify who your ideal customer is, how to effectively communicate what you sell and learn proven strategies that will get a potential customer’s attention.

An understanding of smart business principles that will keep you “lean” and out of debt.
A complete brand strategy that speaks directly to your target market and represents the visual identity of your company.
A pre-launch strategy that generates customer leads to create ‘early adopters’ of your product.
Implementation of the #1 most effective marketing tactic for an ecommerce product launch.
A “traffic engine” that will turn interested customers into repeat customers over time.

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