[SUPER VIP SHARE] Frankie Fihn – Loom Conversion Machine
- The Handraiser: Even before the video… we get folks to say “I want to watch your video”. A handraiser is a 1-3 sentence summary of the offer inside your Loom video. We’ve done these handraisers with organic posts on Facebook, LinkedIn, IG, and email lists. We’ve run paid ads on Facebook and YouTube. We’ve done outreach messages by email, Facebook messenger, and LinkedIn. They work.
- The 5-Minute Video: A 3-5 minute video. In these Loom videos, there are 4 key things (demonstration, qualifier, plan, and your offer) you have to get right. You have to open and close the right way. Pretty low-key but highly effective. Think of it as the 80-20 of a sales call. Get the recipe right and it’s just Stripe notifications and “I’m in”.
- Answering Questions: Some folks will have a question or two before they’re in. Answer correctly and they’re in. Say the wrong thing and you’ll lose the deal. Plus, we use their questions to improve the whole process.
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