MODULE 1 Introduction To Facebook Advertising In the first module, we will focus on the fundamentals of Facebook advertising. We’re going to discuss the power of Facebook™ ads and the most important things you need to know before you start advertising. Many people dive straight into running ads, but this first module will be essential to your success. We are going to cover… Overview of Social Media Advertising and Why It’s So Effective Overview of Different Types of Ads (Image Ads, Video Ads, Carousel Ads, etc.) Introduction to Targeting Options (e.g. Location, Age, Gender, Interests, Behaviors, etc.) How the Advertising Algorithm Works and How To Use It To Drive More Leads & Sales

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