What You Get:

Copywriting Velocity Copy Intensive

Kim Krause Schwalm presents her approach to writing successful control promos to an intimate group of copywriters and marketers. Copywriting superstar Carline Anglade-Cole and top email marketing expert “Big Jason” Henderson are also in the audience and contribute many tips as well. Kim covers everything from research to coming up with the big idea to tips for structuring and writing engaging, persuasive copy that sells.
Module #1: The Art and Science of Writing Headlines

Kim Krause Schwalm shows you how to write compelling headlines that demand attention and get your copy read in this Copywriting Velocity training module, including…

• Nine types of killer headlines, with actual promo examples of each one
• “Which headline won?” real-life tests (the winners may surprise you!)
• Secrets to using a unique mechanism successfully in your headline
• How to decide what type of headline works best for your product and market
• Eye-opening critiques on headlines to help make yours far stronger
• And much more!

Module #2: Secrets to Writing Leads

Kim Krause Schwalm shows you how to write leads that hook prospects early on and prime them to buy in this Copywriting Velocity training module, including:

• The six most powerful types of leads (plus specific examples and an analysis of what makes them work)
• Five easy opening sentences that get your copy read (plus how I used one of these opening sentences to get a hot new control!)
• The three essential things your lead MUST do well. Hooks your prospects early and DOUBLES your chances of making a sale
• How to determine which type of lead is best for your product and market
• And much more!

Module #3: The Truth About Fascinations

Kim Krause Schwalm shows you how to write intriguing fascinations and maximize their selling power in this Copywriting Velocity training module, including:

• 27 fascination formulas that will help your bullets write themselves(plus examples of each type)
• Why you should write lots of fascinations no matter what you’re selling
• 10 rules for writing fascinations that make your prospect insatiably curious
• How to adapt your best fascinations into headlines, email subject lines, sidebars, or even your main hook (plus examples)
• Fascination-writing exercises and critiques you can apply to your own bullets
• And much more!

Sales Page:

https://www.alistcopysuccess.com/copywriting-velocity

Kim Kraus Schwalm – Copywriting Velocity

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