- How to get a 110% boost from your VSL without changing the copy.
- Split test #19: Speed warping – Get a 10% bump in CVR without changing a single word of the copy. This takes less than 5 minutes to do and can be used on every ad, VSL, and upsell you have.
- The exact frequency to add b-roll, jump cuts, and musical transitions to keep viewers engaged.
- When you should use high-quality products and when you should use your iPhone for maximum money making (this can make or break your VSL)
- How to use conversion cinematics to shape the world and persuade anyone to do (almost) anything you want…
- When and how to use “tailored omission” to legally mind control your prospects buying emotions
- The TikTok swipe that helped me get a 22% boost in CVR overnight (this can be done in any niche, and takes less than 1 hour)
- How to choose the right spokesperson
- Which voice over accent works best: Canadian, Australian, American, English? The answer will surprise you
- When to have a doctor as your spokesperson and when not too (get this wrong and you’ll destroy conversions)
- Alpha Videos: what they are, how to use them, and how they increase conversions by 23%+
- Niche specific changes – this black-book conversion technique isn’t for the faint of heart, but guarantees conversion boosts (use at your own risk)
- And much, much more…
- How to prime your reader with emotional power punches to unlock the most primitive level of your prospect’s brain and hypnotize them to take action
- The double post production combo that helped improve our YT ads by 100%
- The 4 horsemen of YT: How to extend the life of an ad by 1000% and scale to the moon (we use this exact same technique to run one ad for 6+ months straight at 500k/mo in ad spend without a drop in ROAS)
- When and how to use timers to maximize Attention Retention and improve CTR
- The clickbait intro strategy to turning a winning ad, into 50 creatives
- The correct Br0ll, Ar0ll, and music strategies to mind control your prospect so they watch your entire ad and buy from you
- And much, much more
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