In this product, I teach how to launch editorial newsletters where the newsletter itself is the business. And if you have an existing website, I teach how to funnel traffic into subscribers, into an asset that can be sold separately. Why this product exists For many years I was building and selling content sites on marketplaces such as Flippa, my biggest success selling a software review site for six figures on Empire Flippers back in 2018. But as the google algorithms became more frequent and more volatile I started looking at ways to derisk and diversify. In 2020 I was early to Substack and launched the Website Investing newsletter and took it to 100 paying subscribers generating $5K/m MRR, plus a similar level of revenue from advertising/affiliate. I then sold the business for six figures – I wrote about this on IndieHackers and it more recently got picked up on They Got Acquired. What I love about newsletters is that you own the list and the traffic it can generate can’t be taken away from you, in the way Big G can. You can sleep well at night.

Sales Page:

https://patey.gumroad.com/l/lettermeta

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