What you’ll learn
Understand the fundamental concepts and principles of service marketing.
Recognize the unique characteristics and challenges of marketing intangible services.
Analyze consumer decision-making processes and their impact on service consumption.
Identify factors influencing customer perceptions, attitudes, and loyalty in service contexts.
Develop effective service marketing strategies aligned with organizational goals.
Formulate segmentation, targeting, and positioning strategies for service offerings.
Comprehend the extended marketing mix for services, including people, processes, and physical evidence.

Sales Page:

https://www.udemy.com/course/-marketing-strategy-service-marketing/

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