What You Get:

This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels and everything in between.01- What is BE and why does it matter for marketers?

More and more, marketing and communication are becoming a science. A science about what makes customers tick, how they behave and make decisions. Here, Rory will explain why marketers must learn about behavioral economics and why standard approaches to marketing and advertising are slowly dying. Full of surprising examples, astonishing case studies and eye-opening insights, all wrapped in Rory’s unmistakable sense of humor.


02- A – Analyse the decision-making context

Matej will talk about the most common mistakes marketers make when they approach a project. He will give you the necessary tools to discover why customers aren’t doing what you want them to do.

Step-by-step he’ll take you through the process of analyzing the decision-making context. This crucial part must be made before you start coming up with ideas. Otherwise all the efforts and solutions you come up with might be in vain. Which would be rather unfortunate. Especially since there is a better way.

Sales Page:

https://www.mindworxacademy.com/

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